The Psychology Of Color In Designing The Homepage

color

If the purpose of the website is to offer canvas print to consumers, it is important for design to gain the attention of users. The right choice of color in website design will bring to life the images of canvas print that will decorate the walls of their personal space. Based on the research results of QuickSprout, 90% of all product assessments have something to do with color. According to Neil Patel, 85% of purchase decisions are influenced by color.

Color is a tricky thing in web design and it has to be used in the right way at the right time for the right audience and for a certain purpose. Color influences human behavior making it a critical element in design. When considering the color scheme of website design, it is important to include the tint of hero graphics, the type of headline, borders, backgrounds, buttons and pop-ups.

For example, if you are selling canvas print, you certainly do not want a black background with light colored text because it would be difficult for consumers to read the information you want to convey. If you are selling kid’s toys, you need to use a lot of vibrant and bright colors like red, green and a splash of yellow for good measure. If you are selling a product to women, make use of more sophisticated colors like black, white and purple in the homepage.

Women do not like orange, brown and gray. Women have a strong preference for primary colors with tints. In websites where the target audience is women, you will notice their color preferences in the homepage. Men are also averse to orange and brown that is why most websites that cater to male products use blue, green and black.

The color blue is the most widely used color in website design because it evokes trust. If you will read literature, you will find out that blue is the color of trust, peace and loyalty. It also sends a subtle message of serenity which can be used to advantage in the landing page. If you will notice, all the major social media sites are using blue in their landing pages.

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