Why Websites Must Be More Marketing Than Design

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Businesses like plasterer in Sydney did not build a website just because it is the trend. They have a website to gain online presence and to be easily searched by users who have some interior architectural issues in their home that have to be fixed. Website design is simple but it contains all the answers to most frequent questions.

Design is very important for a website but do not forget that it is also a marketing tool. Website design must be aesthetically beautiful, functional and user-friendly to attract customers but it should also make money for a business. It is important for a business to find a good web designer who has an understanding of how marketing works. Form and function are only important if they can meet the business goals.

Design is only 10% while marketing must be 90% so that the website will provide a lot of value. Putting together a good quality website is quick and easy but it will be useless if there is no plan behind content to meet the objectives of the business.

In order to fully satisfy marketing goals, navigation must be user friendly. Buttons on the navigation menu must be clickable, easy to understand and easy to see. Calls to action buttons are very important to increase leads and conversions. There is no universal way that dictates how navigation must be designed but to minimize the risks of failure, everything must be properly organized.

Speed is another issue that web designers need to focus on. A fast website will encourage users to continue on browsing. Fast loading time will provide a better user experience and leads to higher conversions. This includes page load times in mobile devices. The average user does not have the patience to wait for a page to load.

If there are issues in the business establishment, it becomes highly stressful and frustrating for the owners. To solve the issue, they will undertake a search for professional plasterer in Sydney to immediately fix the problem. The business expects the best service and that is what the plasterer delivers because of his commitment to good and quality work.

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