Web Design Tips That Can Increase Conversions

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E-commerce is flourishing and a website is considered as a must-have for every business regardless of what it is offering. A website is a tool that can promote products and services whether it is a Lake Erie Illustrated Map or the latest fashionable accessories. A strong brand presence can easily be realized through online marketing techniques aside from the traffic that can improve profitability.

However, having a website is not a guarantee to business success. It is important to use the website as a platform to convert leads into conversions. In order to improve conversion rates, the website must be consistently improved to provide a unique user experience.

Competition is present in every industry or niche. No matter what products the business offers or the target audience it caters to; expect several other businesses to offer a similar item. To standout from the competition, website design must have clear value proposition. Website design must focus on creating a healthy relationship with the target audience like offering free shipping for first-time customers. If there are special offers or discounts, they must be highlighted in web design.

One of the most important elements of website design is navigation that tells first-time customers how to get from point A to point B. It is important to ensure that a potential customer will reach the call-to-action button in the easiest and shortest time possible. When navigation is user friendly, the consumer is encouraged to make a purchasing decision.

The overall experience of the consumer will encourage him to continue on browsing. Website design must have a predictable layout where the business phone number is placed on the right top corner of the landing page with the logo on the left side. This information must be consistent on all the web pages to reduce user clicks. Customers do not want to waste their time finding the checkout counter.

Meanwhile, if you are interested on the Lake Erie Illustrated Map and require one that depicts your town or city, there are artists that can be commissioned for the task. The illustrated map or bird’s eye view map is not only beautiful; it is fun to use for marketing purposes or directions.

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