Importance Of Forms In Improving Conversion Rates

Importance Of Forms In Improving Conversion Rates

If you are shopping around for an online form builder, it is makes sense to compare Formidable Forms vs Gravity Forms to determine which option is best for the website. Formidable Forms has the drag-and-drop design to make it easy for anyone to become a form building expert. Gravity Forms is also a drag-and-drop form builder for WordPress but it is mostly designed around 3rd party integrations.

When designing a website, it is always important to consider web forms because they are useful tools to track certain information from web visitors. Web forms can be considered as the most important element that a website needs to achieve its business goals.

Every web design must have a purpose. The purpose can be something as simple as informing people about a new product or service or entertaining visitors. For businesses, the purpose is always direct. For example, the business wants the visitor to buy something or help in achieving the purpose.

The website becomes a sales funnel that a visitor needs to go through before conversion. The contact form can be the call to action to increase brand awareness or advertise to new audiences. The color of the call to action button including placement of the form will have a huge impact on the form’s performance.

Forms can be bad not because of design or copy but how you placed them. For example, a subscription form must be placed near a part that tells visitors what to expect. Placement of form is about the flow to convert users and keep them in the flow.

From looking at the form, visitors must know what is expected from them. This can be achieved by making the form standout through the use of color. Contrast is the key in highlighting the form. Styling must be consistent and text must be readable to make a huge difference in the conversion rates.

When comparing Formidable Forms vs Gravity Forms, it is important to consider the convenience of visitors. While both have advanced features, Formidable Forms are designed to make the process of building a form straightforward. There are great form templates that can be downloaded instead of trying to build the form on your own.

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