Why Long Scrolling Web Design Continues To Be Popular

Why Long Scrolling Web Design Continues To Be Popular

It is very likely for a consumer to visit the website of a digital agency after reading king kong advertising review online. Consumers trust reviews in the same way they trust personal recommendations from family and friends. From the consumer’s point of view, reviews make a business credible.

There are websites that allow you to scroll down for as long as you want to. The most important content is above the fold like a newspaper. Contrary to what some people believe, long scrolling does not cause higher bounce rates. The secret is to keep the visitor entertained with content. If content is not relevant to the visitor, it is very likely that he will abort the session.

Long-scrolling websites have become popular recently because of the increased usage of mobile phones. It is more convenient to scroll a website on a smaller screen than using buttons to navigate the other pages. The user gains a feeling of control which is very important in enhancing the experience.

Scrolling keeps the user more focused on content because he does not have to click a link. However, the challenge in designing long-scrolling websites is how to structure content in a way that makes sense. It is important to determine the optimal length for the user so that he will not be overwhelmed with too much content.

There are many strategies to improve page ranking and brand awareness. One of them is king kong advertising review that the digital agency requests from its clients. Reviews drive more traffic to the website to increase leads and conversions.

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