Customer Reviews As Free Advertisements For A Company

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Many online retailers wrongly assume that having a website is enough to earn them money. Experts in the industry will tell you that this is not the case because there are many factors that contribute to success like building a strong online presence.

One of the ways to generate a strong online presence is through customer reviews. First of all, customer reviews are free advertisements with content that is beneficial to SEO. Search engines take into account the number of times that the business’s name appears on online review sites in search engine results ranking.

Customer reviews improve trust and confidence in your business and give you an edge over competitors who do not make the effort to request for feedback from their customers. When there is improved trust and confidence on the business, conversion rates can be expected to increase.

Meanwhile, businesses fear unfavourable reviews because it might damage their reputation. Lack of negative reviews may lead to customers suspecting censorship. One negative review from a disgruntled customer can be offset by a number of good reviews. Besides that, the way that a business responds to an unhappy customer can turn the situation completely. Once you have resolved the problem, you will regain the customer’s trust.

Customers have the freedom to express their opinions. However, you will notice that the king kong advertising review for a digital marketing agency puts in the company in the best light. The digital agency has exerted their best efforts to ensure that their clients are happy and satisfied with the service provided to earn them good reviews.

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How To Persuade Customers To Leave A Review

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Many businesses are aware of the importance of reviews but the problem is some customers cannot be persuaded to leave a review. Businesses must try to find a way to encourage customers to leave a review without coming across as desperate.

How to increase the number of customer reviews

  • Even if you need the feedback of your customers, do not flood the site with call-to-action begging for reviews. Be subtle in requesting for reviews but make sure that the customer is aware that his feedback is well appreciated.
  • Make it easy for your customer to leave a review. If the customer has already logged in to the site, they must not validate themselves again to leave their feedback.
  • Customers need to be reassured that their feedback is valuable to the business. You can put the reviews in places where users can easily see them. For example, product pages can include links to reviews immediately after the price so that they won’t be missed.
  • Request reviews from more recent customers. Send them an email asking whether they enjoyed the product and if they are willing to share their experience with others.
  • If you have a community of followers on Twitter and Facebook, post a link to a review page next to a question asking them about their experience with the product or service.

However, a digital marketing agency believes that a favourable king kong agency review can be easily gained by providing clients with an experience that is beyond their expectations. If clients are happy with the service, they would willingly tell people how they loved the service.

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