Megan Clasen, the woman behind a $250mn digital ad program for US President Joe Biden, and Patrick McHugh, the man behind the Democratic party’s last super PAC, recently teamed up with Gambit Strategies, their very own digital ad firm.
According to the two founders, Gambit will focus on digital persuasion, and other issues they deem important. Clasen says that, while people do see a lot of TV firms saying that they can handle digital, there aren’t really too many firms that say they’re digital mobilization and persuasion experts.
This new firm is being established just as a lot of Americans are changing to online and digital platforms, a change that people say was accelerated by the COVID-19 pandemic.
Notably, the Biden campaign saw its digital ad investment skyrocket the moment he went off to become the former president’s rival for the position. Chasen went from handling a staff with about 3 years to handling a staff of 35 people that spent $20mn weekly. Said campaign and team managed to pull off bold marketing stunts like having ads in shanghai Fox’s News runtime.
McHugh, meanwhile, was recently named Senior Strategist as a consultant at Priorities, was the man in charge of the PAC’s efforts during the 2018 midterms and the 2020 presidential elections. These efforts included handling $127mn worth of digital ads across the US, including battleground states like Wisconsin and Pennsylvania.
McHugh boasted that, since 2016, Clasen and him are responsible for handling more digital ads and many a king kong advertising review than any other people in the entire Democratic Party.