Website Usability And Its Importance

Website Usability And Its Importance

There are website’s that takes usability in a new level because of the customers they are targeting such as laser eye correction in Liverpool. For these online websites, most of the visitors are patients with poor eyesight thus usability should be the top priority. What does it mean when a website is usable? A website that is usable is one that is able to deliver to the customers a useful and well organized setting. The layout should be navigated easily and the structure should be constructed with much considerations. These factors should be noted in order to make sure that a business will maintain its connection with its existing clients as well as encourage visitors to visit the site again.

The clients should not need to dig deep into the website and click various links in order to get to what they wanted or to what the site is offering. It should be easily located and searched for if need be. This is important in websites that are selling various products and services. These modern times calls that everything can be done more efficiently or else you will lose customers and the interest of visitors. A study shows that a good website should possess three great qualities such as natural approach, simplicity as well as usability. A website that has a high usability coupled with a great website design can easily be attracted to customers and could generate leads and sales. These qualities will also make the customer trust the website more as well as the brand that it advertises.

There are various advantages when a website is done with usability consideration. Making a site that is user friendly will also increase the satisfaction of those who are frequent user and first time visitors as well. If a website is not usable or is not user friendly, there is a big possibility of it losing customers because they don’t have a clue on how to navigate around or they find it time consuming thus the profit and sales will also decrease. This is very important especially for a website with many competitions and offers the same products as the rest of the sites. A user will only stay and avail of your services and products if the website is usable and satisfactory.

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The Best Approach For The Web Design Of A Home Security System Provider


Having a website is the key source of business for a home security system provider like iHome Alarm Systems. Besides having a website, it is important for web design to include all the key elements like content, navigation bars, color theme and the right typography so that web users will easily understand what the website stands for. Everything must be simplified so that web users will not be confused when navigating the site.

The navigation system should be logical and clear so that users can browse the pages easily. Text on the navigation buttons must be clear and concise so that visitors will immediately understand the meaning. Adding too many tabs in the navigation bar may distract the user from the real purpose of the website. It is important to determine what users will likely need when they browse the site and make sure that these items can easily be found from the homepage.

Once a solid navigation has been built for the site, it is time to add interesting and relevant content. Understand your target audience well enough to determine the right content. Give yourself time to research on the most likely questions and issues regarding security systems that customers are more concerned about.

Spacing in website content is also critical because they make the webpages appear simple and attractive. It is not important to use all the space in the web page instead, use only a certain amount of space that best presents all the information about the organization. Generally, proper use of color can add to the attractiveness of your site but it can also be used as the element to draw user’s attention to content.

Proper typography can make the website design look impressive and it also helps visitors read content more easily. Always make use of a text format that emphasizes content and at the same time enhance the beauty of web design.
Call to action button is something that is often overlooked but it is the best approach to convert visitors into customers. Call to action can be successful if a visitor will be enticed by content and the navigation process. Always ensure a clear message on the call to action button and make sure that there are no broken links.

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Why You Should Choose Custom Design Than Traditional DIY Design


In this time and age, it can be said that website and product design are keys that can greatly influence the outcome of businesses. This is mainly because of the fact that the Internet is changing the world of businesses from the inside and out. For people who run small businesses, they may be struggling with establishing and maintaining a sufficient online presence while also having to deal with all the known processes of business making. A single person may not be enough to handle all these responsibilities which is probably why they should seek out professional help from other people. Custom design has been a long running trend when it comes to online business making. Business owners who acknowledge their own limits will usually employ the services of other professionals, equipped with the right custom design tool software, who can better work on the task of furthering their online presence while they stick to the other important aspects of the business.

Building an online presence means that you would need to choose between custom design and traditional do-it-yourself design to build your website. Opting for the former is heavily recommended as it can provide you with tons of benefits.
First and foremost, having custom designed website means that the website as a whole, has been built completely without errors. This means every element is in place and is integrated in ways that would benefit not only you but the visitors as well. The website will become easier to navigate, faster to load and can provide maximum user experience. It will not only be fully functional but eye-catching as well.

If you have multiple websites, all of which were made by you, then it can sometimes become too similar with the other. It is better that you find some new perspective on this.

Probably one of the biggest benefits you can get from custom design is that you would be able to center your entire focus on the things that do matter and the things that you do best. Since you would be hiring a professional to build and manage your online presence, this means you can concentrate on the bigger aspect of your business.

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Make Your Small Business Go Big With These Web Design Tips


Every business wants to go big. That is probably why people are turning to the internet to help them gain access to a maximum amount of people. Unfortunately, not every business is destined to be successful in the online world. Luckily for you, success has always been determined by how you deliver your business and how your website is designed. Like in the case with, a website whose main purpose is to help the Brony fandom and all those who love My Little Pony gain access to the latest news regarding the brand as well as indulge them with My Little Pony merchandise such as pajamas, shirts and bags.

In order for your online business to go big, you would have to give extra attention with your website’s design.

Here are 5 web design tips to help make your small business go big.

1. Proper Diction is the Key

Observe proper diction on your website. Make sure that they are simple and are easy to understand. Simple words would help you convey your message and your selling tactics much better. Good grammar and proper diction will make your website more credible in the eyes of the viewers.

2. Highlight Your Priorities and Beliefs

Showcasing your value statement is important because this can determine the difference between you and your competitors. You should always make sure that your viewers know what you prioritize and what your core beliefs are.

3. Search Engine Optimization

Optimizing your website for search engines will help drive more traffic to your website. More traffic means more conversions. It is recommended that you hire professionals for this because the process can be quite long and tiring.

4. Create Blogs

Blogs are a great for search engine optimization. Blogs are not only useful for your audiences; they can also help you attain higher rankings in the search engine results.

5. It’s All in the Navigation

Navigation is a critical component of a website. If people cannot navigate through your website easily, there is a high chance that they would leave without even seeing the extent of what you can offer them.

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Web Design Trends You Can Look Forward To

Web Design Trends You Can Look Forward To

We have been conversing with those guys from Perth Web Design about their insights on web design trends for 2015. These guys prefer simplicity and efficiency because it is easily understood by viewers. Give viewers a complex design and your site will be ignored. We would like to share with you their views on the essentials of web design that you need to look forward to this year.

Responsive web design will continue to grow

Most websites have been adopted for mobile and in 2015, it is expected that more websites will convert to responsive web design so that they will not miss the opportunities presented by mobile internet usage. Because people are increasingly using their mobile gadgets in accessing the web, it is important for a website to be mobile friendly.

Responsive web design means that all website content will remain the same no matter what platform is used. With the introduction of smart watches in 2015, it becomes more important for websites to provide a seamless experience for their users.

3D elements in web design

Flat design is a huge trend but it does not allow web designers to use their creativity. What web designers do is use some 3D text effect elements in the landing pages with the rest of the pages in flat design. A few years ago, 3D elements were the trend in web design because of the advent of HTML5 and CSS3 and some of the sites that used 3D still look great. It is only important for the web designer to balance the intricacies of 3D elements so that design will remain simple and effective.

Bigger, bolder and better typography

Web design is still 95% typography because users need to read a lot of text for the necessary information. Typography needs a lot of attention from web designers because it affects usability and the aesthetics of the site. Typography is also one of the ways of delivering brand message. In 2015, expect bigger and bolder fonts to enhance the reading experience of users. In responsive web design, typography also matters because mobile users will not be required to strain their eyes to read information.

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5 Helpful Web Design Tips For An Effective Business Websites

5 Helpful Web Design Tips For An Effective Business Websites

Business websites can serve a number of purposes but mostly, it is built to establish an online presence to further enhance the scope of business companies. Online marketing can effectively increase the productivity of a business especially when it is optimized for search engines.

Building a business website is not an easy task. There must be considerable planning and designing. Here are some tips to help you with creating your own business website.

  1. Establish your goals. The first thing to do when building a website is to determine its purpose for creation. Ask yourself what you want to do with your website. Is it meant to promote your business? To sell your products online? Having established your goals for your website can help you focus on the end results.
  2. Determine your target audience. Specify which type of people you wish to focus on with your website. Know their needs and effectively plan what you can do to win their business.
  3. Provide effective content. You should not just focus on the sales aspect of the website. You should also provide potential clients and customers with useful resources that are relevant to your industry. Provide them with useful and effective content that will help them continue on with your website. That way you will be able to convince them into trying out your services.
  4. Less is more and more is less. It’s not always about having a good looking and an attractive website, what matters is that visitors can effectively navigate to and from. Most people prefer websites with a simple web design because they are more users friendly and provide easier access to the website. There are a number of websites that integrate simplicity in their design, one such business website is the one that Greasemania uses. Greasemania is a septic tank and drain cleaning company presenting them through their ‘Alligator Septic & Drain’ brand.
  5. Showcase your brand and use analytics to measure results. Since your purpose is to sell your services it is in your best interest to highlight your brand because in the world of business, your brand is who you are. Your brand is the one that conveys your message and your purpose and your brand is the one that people buy or hire. You should also set the goals that your website wishes to accomplish and use analytics to measure the behavior of your audiences and what areas do they like the most. This method is effective in gathering intelligence.
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Responsive Web Design Opens A New User Experience

Responsive Web Design Opens A New User Experience

While cloud computing allows people to store, manage and access their files using their different devices, responsive web design allows people to enjoy different websites interface from any of their devices.

Responsive web design (RWD) makes it possible for people to use their mobile devices without compromising the viewing quality, by adjusting the web interface based on the resolution of the device screen. It makes the website viewable from a tablet, or a computer screen, or even a smartphone. Such adjustments imply that as new technology emerges, all other supplements follow suit. Also, web designers take their abilities to the next level with RWD, by keeping in mind the users’ experience and environment. Indeed, RWD makes the world of web design future ready.

Gone are the days of rigid layouts for websites. Flexible images are now adjusted automatically giving more options for design. With the rise of tablets, the images can easily shift from portrait to landscape. In the same way, this flexibility enabled smooth switching from a tablet screen to a computer screen and vice versa.

Not only are the images aptly fit the screen, the contents are easily read this time with RWD. Before, fonts would become smaller when screens would switch, but now even the fonts are proportional to the size of the screen. RWD is a good breather from the frustrations of monotonous websites. From now on, even if people change their device, they will not feel much difference, and will even be delighted with the fresh change they see on their devices.

It is important that web designers and developers, for that matter, have a keen eye for the latest technological needs. They are always on the lookout for ways to better customize the website environment to attract more consumers.

Responsive Web Design opens a whole lot of probabilities and options for the designers. It also helps in creating solutions that are suitable for the latest gadgets. They tend to foretell what the future holds and what might be adjusted in order to make the consumers’ experience worthwhile. After all, the goal of each designer is to deliver and make the website user friendly and interactive.

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Principles Of Effective Website Design

Principles Of Effective Website Design

A website’s design is where the visitors first land their eyes on. So for some obvious reasons it should be captivating and presentable to look at, although the quality of its content is still the most vital. Therefore, there should be a balance of both. Thus, we have to be reminded that a poorly-designed website will not be appealing and will most likely put the website down, lesser visitors, less conversation, less optimization and what not.

To start, the website should have a main purpose. A clear purpose should be indicated in the website in such a way that readers would easily see it and will know exactly what the website has in store for them. Secondly, communication, the purpose why we are building websites is to help people, to look for information they need for school projects and research. Therefore we should develop a tactic to organized the whole content of the website in a communicative sense, in a way that users would not find it difficult of navigate just to find simple answers for their questions. Third, Typefaces, a format in font should always be readable to the visitors, it should be large enough for ideal reading. Then the colors, as it is stated earlier in this article, web design should be captivating and of course it will be dependent on the color combination seen on the website. Vibrancy of colors also conveys emotions, it should be very encouraging and gives a positive feeling to the viewers. Next are the images, it is better to just put relevant images as it is one way of connecting with the viewers. There are people who are more visually stimulated with images rather than reading a whole bunch of text. Another, the navigation, it should have a hierarchy, sorted out categories and sub-categories still for the benefit of the website users. User friendly websites are most likely viewed or visited, take it from Facebook and Twitter. Then, a grid based layout is not only popular and easy to design, it also adds into the user-friendliness of the whole look. Again, it’s not appealing when there’s a lot of things going on the website so it’s better to arrange the contents into sections, rows or columns.

Another, the “F” pattern design, as it is proven in the studies people automatically see most of the left side of the screen upon scanning and the right side is almost unnoticeable. Therefore, it is better to create this pattern to follow people’s usual behavior and their tendency to overlook important contents of the website. Then, there is the loading time, most people are impatient when it comes to waiting for the website to load. To avoid lagging it’s better to upload images of a smaller size, same goes with files and other elements. Lastly, it should be mobile friendly too, people just love mobility and enjoy the feeling of being empowered with gadgets anywhere they go. It will indeed help a website if it’s accessible to smart phones or tablet as well.

One factor to consider upon developing or designing a website is its usability for people and the benefit that they are getting from it. It’s always their needs that should be catered to ensure their return of gratitude.

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How Color Impacts On Readability And User Experience

How Color Impacts On Readability And User Experience

Color is always a deciding factor when a customer makes a purchasing decision. Color can also influence the way a website can form a first impression among web users; it can either catch attention or it can make a viewer dismayed. It is very crucial for the website designer to research on colors that will appeal to a target audience. The results will play a large part in determining the color scheme that is ideal for the website whether it is about children’s clothing, toys, automobiles or packaging supplies.

Factors to consider when choosing a color scheme

Companies usually have their logos and they want the colors to be incorporated into website design. The web designer must be firm enough not to be swayed by the suggestion if the colors of the logo will negatively impact on the aesthetics of the website. It is part of the web designer’s role to be able to explain that some colors are not effective for website design because they have a different meaning in the culture of the target audience.

Text is harder to read on the monitor of a computer than when reading it on paper. If text is light colored, the background of the website must be dark for ease of reading. White background with black text is the most common but other color combinations can be used for navigation links or buttons to generate more attention. Contrast is very important so that text be readable which means that you cannot use yellow for text on a white background even if the client’s favorite color happens to be bright yellow.

Another issue that must be considered is the antiquated graphic hardware of some web users that cannot display color correctly. In order to solve this issue, it is suggested to stick to browser-safe colors of 256 or 216 colors that can be accurately displayed in all kinds of browsers and hardware environments. While this is a limitation that is not always welcomed by web designers, it is the only way to ensure that all web users will be able to view website content at its best. It will also ensure that the site will load quickly.

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How The Right Choice Of Color For Web Design Impacts On The Viewer

Color Schemes

Color is one of the important elements of web design because it affects the mood of the viewers. Web design of Real Housewives of Orange County makes generous use of white space but navigation is highlighted by a purple color that means beauty and inspiration. The combination of white and purple in web design is consistent through the site creating a harmonious effect that achieves the desired results. Having the right color scheme is important in attaining a high quality website that will appeal to visitors.

Understanding the importance of color scheme in website design

In web design, one the first steps is understanding the color wheel where colors are grouped as primary colors, secondary colors and tertiary colors. The combination of colors for the website will depend on format and content and not the favorite colors of the web designer since they may not be apt for the subject of the site. Usually, the choice of the right color combination is made by mixing several colors and determining whether they will work well together. In website design, colors should not be too bright or flashy otherwise they can distract the viewer from the content. Color is often the first thing that will be noticed by the visitor and it is one of the elements that will create a first impression.

Why the right choice of colors matter

The right choice of color stems from its significance to the human mind since there are colors that can express messages or generate certain emotions. For example, red is a bold color that has different meanings among culture and if you will combine red with green it is closely associated to Christmas. Choosing colors for a website is often associated with branding. However, it is also important to consider that colors chosen individually may not work when mixed. Combining colors is an art and it takes a lot of efforts to mix colors that will strengthen the site and promote the brand. In many instances, if the color scheme is limited to 2 or 3 colors with different variations in shade, it means smaller file sizes for faster loading.

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The Process Of Web Design And Development

Web Design and Development

There are numerous steps in web design that were used in building the website for TV Store online. Our website is an integral part of our business that is why all efforts have been made to ensure that it is professionally and creatively designed to optimize the exposure of our Movie costumes. In the competitive world of the internet, it is significant for a business to maximize its exposure on a global basis and the task of web design must be performed by professional website designers and developers.

The process of web design and development

Research – the process of information gathering involves extensive research of the target audience and the market. Research should provide a solid understanding of consumer wants and preferences so that they can be utilized in building the site. Content will be based on the kind of information that potential consumers will look for when they access the site.

Planning – is the process of putting together all information that has been gathered. This will serve as the basis for the content as well as in the development of a navigation system that will be easy to understand. It is always important to keep in mind that the end user will be buying the product and not the search engines.

Design – the target audience must always be considered in website design. For example, TV Store online was designed for consumers who are looking for Movie costumes inspired by popular films. Various elements have been emphasized particularly color to improve user experience.

Development – is the stage where the website is created with elements that include content management system (CMS), interactive contact forms and ecommerce shopping carts. During the development phase, these elements are implemented and made functional.

Testing and delivery – includes the complete functionality of the site and web scripts so that compatibility issues can be solved. Testing will ensure that the website is optimized to be viewed properly in different browser versions. As part of the testing process, the web designer checks whether the codes written for the website validates and meets current web development standards.

Maintenance – after the site has been designed and developed, the work does not end there since the site must be regularly updated with new content and information.

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