Customer Reviews As Free Advertisements For A Company

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Many online retailers wrongly assume that having a website is enough to earn them money. Experts in the industry will tell you that this is not the case because there are many factors that contribute to success like building a strong online presence.

One of the ways to generate a strong online presence is through customer reviews. First of all, customer reviews are free advertisements with content that is beneficial to SEO. Search engines take into account the number of times that the business’s name appears on online review sites in search engine results ranking.

Customer reviews improve trust and confidence in your business and give you an edge over competitors who do not make the effort to request for feedback from their customers. When there is improved trust and confidence on the business, conversion rates can be expected to increase.

Meanwhile, businesses fear unfavourable reviews because it might damage their reputation. Lack of negative reviews may lead to customers suspecting censorship. One negative review from a disgruntled customer can be offset by a number of good reviews. Besides that, the way that a business responds to an unhappy customer can turn the situation completely. Once you have resolved the problem, you will regain the customer’s trust.

Customers have the freedom to express their opinions. However, you will notice that the king kong advertising review for a digital marketing agency puts in the company in the best light. The digital agency has exerted their best efforts to ensure that their clients are happy and satisfied with the service provided to earn them good reviews.

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How To Persuade Customers To Leave A Review

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Many businesses are aware of the importance of reviews but the problem is some customers cannot be persuaded to leave a review. Businesses must try to find a way to encourage customers to leave a review without coming across as desperate.

How to increase the number of customer reviews

  • Even if you need the feedback of your customers, do not flood the site with call-to-action begging for reviews. Be subtle in requesting for reviews but make sure that the customer is aware that his feedback is well appreciated.
  • Make it easy for your customer to leave a review. If the customer has already logged in to the site, they must not validate themselves again to leave their feedback.
  • Customers need to be reassured that their feedback is valuable to the business. You can put the reviews in places where users can easily see them. For example, product pages can include links to reviews immediately after the price so that they won’t be missed.
  • Request reviews from more recent customers. Send them an email asking whether they enjoyed the product and if they are willing to share their experience with others.
  • If you have a community of followers on Twitter and Facebook, post a link to a review page next to a question asking them about their experience with the product or service.

However, a digital marketing agency believes that a favourable king kong agency review can be easily gained by providing clients with an experience that is beyond their expectations. If clients are happy with the service, they would willingly tell people how they loved the service.

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Why Customer Reviews Must Be Shared In Social Media

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Online review sites are the first places that customers think about when they want to leave a feedback. People who are planning to purchase a product or service will usually check reviews before making a buying decision because reviews provide them with the information that can’t be found in advertisements.

However, businesses should know that the valuable content from customers can be promoted on social media. In spite of the bad press that social media is receiving, the platforms continue to have a captive audience. It will be a missed opportunity not to share customer reviews on Facebook, YouTube, Twitter, etc.

According to the results of surveys, an average customer will usually read at least 10 reviews before he will trust a business. This means that customer reviews must be promoted to build trust among the audience.

There are third-party review sites that cater to specific industries where customers rate businesses on a 5-star scale. Businesses are listed for free including their information like store hours, location, and reviews. After collecting the reviews left by consumers, it makes sense to choose the most favorable and highlight it on the website. Use an attention-grabbing headline to catch the attention of visitors. You can also use visuals, photographs, and videos when you create the posts.

A digital marketing agency shows its appreciation for the king kong agency reviews it receives by thanking them for their opinion. When customers know that the company values their opinion, they are encouraged to leave their feedback based on their personal experience with the brand.

 

 

 

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Biden Digital Campaign Guru Starting Her Own Ad Firm

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Megan Clasen, the woman behind a $250mn digital ad program for US President Joe Biden, and Patrick McHugh, the man behind the Democratic party’s last super PAC, recently teamed up with Gambit Strategies, their very own digital ad firm.

According to the two founders, Gambit will focus on digital persuasion, and other issues they deem important. Clasen says that, while people do see a lot of TV firms saying that they can handle digital, there aren’t really too many firms that say they’re digital mobilization and persuasion experts.

This new firm is being established just as a lot of Americans are changing to online and digital platforms, a change that people say was accelerated by the COVID-19 pandemic.

Notably, the Biden campaign saw its digital ad investment skyrocket the moment he went off to become the former president’s rival for the position. Chasen went from handling a staff with about 3 years to handling a staff of 35 people that spent $20mn weekly. Said campaign and team managed to pull off bold marketing stunts like having ads in shanghai Fox’s News runtime.

McHugh, meanwhile, was recently named Senior Strategist as a consultant at Priorities, was the man in charge of the PAC’s efforts during the 2018 midterms and the 2020 presidential elections. These efforts included handling $127mn worth of digital ads across the US, including battleground states like Wisconsin and Pennsylvania.

McHugh boasted that, since 2016, Clasen and him are responsible for handling more digital ads and many a king kong advertising review than any other people in the entire Democratic Party.

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Importance Of Target Market Research For Businesses

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Customers today have higher expectations and when their expectations are not met, they share their dissatisfaction online. The reputation of a business can go from great to poor depending on the customer’s feedback. Therefore, when a business commits to an ongoing target market research, it is important to determine how consumers will react to the marketing campaign.

The good news is businesses can hire a digital marketing team that will research, track, and understands the target market. Figuring out the target market starts from research of demographics that will include age, gender, hobbies, dislikes, salary, and many more. Google Trends can be used to find out what consumers are looking for, the type of words they choose to search with and when they are going to search.

The easiest way to put determine the mindset of a typical consumer is to step into the consumer’s shoes. What do you want to see when searching for a product or service? What do you dislike about a brand? How do you use search engines?

The digital marketing team will create content focused on the responses of the target market. In a normal situation wherein the customer is always right, the digital team will predict what the consumer wants even before they know it.

It is typical for a client to post a favourable king kong agency review when he is happy and satisfied with the services of the digital marketing agency. The review provides the company with valuable information in ensuring that their client’s expectations are successfully met.

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Important Factors To Consider When Choosing A Digital Agency

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Many businesses need a competent and trustworthy digital agency to manage their online marketing requirements. However, the increasing number of digital agencies makes it daunting to find the best that will match with the brand’s goals. When the wrong one is chosen, the marketing budget is quickly drained and impacts negatively on the brand.

Before choosing a digital agency, it is important to determine your needs in terms of brand recognition, SEO, advertising, social media, and graphic design. You must also consider how much you are willing to pay for digital marketing according to your expectations. Good marketers can work within a reasonable budget.

When making a research for a digital marketer, make sure there is a website with an address, client list, and bio. Do not be fooled by cheap rates because there are offshore companies that make big promises but cannot deliver the expected results. Transparency is very important as well as credibility.

There are many industry-specific digital marketers that use the cookie-cutter approach. This is evident in the remnants of the code and content that indicate that they have been used for other businesses. A new approach is what you need to update a stagnant marketing strategy. This includes an evaluation of the client’s industry, online presence, and competitors.

Many digital marketers have innovative ideas because of their years of experience in the industry. To make a good choice read consumer reviews like king kong advertising review from reputable review sites. You will gain an insight into how they do their job and how they think outside of the box.

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