Why Customer Reviews Must Be Shared In Social Media

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Online review sites are the first places that customers think about when they want to leave a feedback. People who are planning to purchase a product or service will usually check reviews before making a buying decision because reviews provide them with the information that can’t be found in advertisements.

However, businesses should know that the valuable content from customers can be promoted on social media. In spite of the bad press that social media is receiving, the platforms continue to have a captive audience. It will be a missed opportunity not to share customer reviews on Facebook, YouTube, Twitter, etc.

According to the results of surveys, an average customer will usually read at least 10 reviews before he will trust a business. This means that customer reviews must be promoted to build trust among the audience.

There are third-party review sites that cater to specific industries where customers rate businesses on a 5-star scale. Businesses are listed for free including their information like store hours, location, and reviews. After collecting the reviews left by consumers, it makes sense to choose the most favorable and highlight it on the website. Use an attention-grabbing headline to catch the attention of visitors. You can also use visuals, photographs, and videos when you create the posts.

A digital marketing agency shows its appreciation for the king kong agency reviews it receives by thanking them for their opinion. When customers know that the company values their opinion, they are encouraged to leave their feedback based on their personal experience with the brand.

 

 

 

Posted in Digital Agency, Digital Campaign, Market Research, Reviews, SEO | Comments Off on Why Customer Reviews Must Be Shared In Social Media

Importance Of Target Market Research For Businesses

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Customers today have higher expectations and when their expectations are not met, they share their dissatisfaction online. The reputation of a business can go from great to poor depending on the customer’s feedback. Therefore, when a business commits to an ongoing target market research, it is important to determine how consumers will react to the marketing campaign.

The good news is businesses can hire a digital marketing team that will research, track, and understands the target market. Figuring out the target market starts from research of demographics that will include age, gender, hobbies, dislikes, salary, and many more. Google Trends can be used to find out what consumers are looking for, the type of words they choose to search with and when they are going to search.

The easiest way to put determine the mindset of a typical consumer is to step into the consumer’s shoes. What do you want to see when searching for a product or service? What do you dislike about a brand? How do you use search engines?

The digital marketing team will create content focused on the responses of the target market. In a normal situation wherein the customer is always right, the digital team will predict what the consumer wants even before they know it.

It is typical for a client to post a favourable king kong agency review when he is happy and satisfied with the services of the digital marketing agency. The review provides the company with valuable information in ensuring that their client’s expectations are successfully met.

Posted in Digital Agency, Market Research, SEO | Comments Off on Importance Of Target Market Research For Businesses

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