Deliver Better User Experience With These Tips

Deliver Better User Experience With These Tips

One of the common mistakes that web designers commit, according to PWD which is a web design firm in Perth, is focusing too much of their energy on the aesthetics. They obsess about the shades of the colors they are using and the position of the elements that they forget to give equal attention to other important aspect. In order to achieve the end goals, which are to raise brand awareness and to generate more leads, the following factors should also be considered.

  • Sometimes less is more. This is true for customers who are not visiting the site to appreciate the design but to do something such as buy a product or book a service. If a customer has a goal in mind but the website contains unnecessary elements which impact their decision making, it could trigger the user to leave the website and look somewhere else. When it comes to usability and the website’s UX, designing with simplicity in mind could prove to be beneficial in the end.
  • A simple website means that every element should be organized accordingly. Everything on the website should have a hierarchy to avoid chaos. This will create a part for the user to follow in order to reach the most important element. The aim is to push the customer to take action in a way that does not feel forced.
  • One of the defining qualities of a website is that the customers are able to navigate the site intuitively. This means that they do not need instructions or they do not wander around without knowing what to do next. This is because the navigability of the website has been optimized such as providing a search box at the top of the page.
  • To make a website look professional, everything should be consistent from the color schemes to the writing tone of the content. This does not mean using the same layout all throughout.
  • At the end of the day, a responsive website wins above all else. According to professional web designers at PWD, majority of their clients require a website that is responsive which means it can be accessed in every type of device regardless of the screen size.
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Tips For A Faster Loading Website

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You might be wondering why your website featuring your business as solar installers on the Gold Coast are not gathering much leads and conversion. The culprit might be the loading speed of your website. A fast website is an important requirement if you have a business that runs through an ecommerce site. There is no question that faster websites are preferred by users compared to slow ones.

This does not apply to huge businesses alone but even to local businesses and startups. There are three reasons why a website’s speed is important. First, the speed affects the ranking of the website on search engine’s results. Secondly, customers are more likely to visit fast loading pages. Third, everything is now accessed through mobile devices and customers are not willing to wait for your site to load on their phone but move on to other sites instead.

There are many ways by which a website’s speed can be improved. The most essential one is the back end of the website which points to its web hosting. It is understandable that small businesses and startups with little investment capital to prefer cheap website hosting but this is where the problem lies. These web hosting companies accepts customers regardless if their servers can deliver a fast result. If this is the case, you might want to switch to Solid State Drive with no moving parts and operating on electronic devices alone. This is the reason why SSDs are very fast compared to traditional hard drives.

Another thing you have to look into is the images on your website. It must be optimized in order to load faster. Make sure you are using the highest quality image to begin with before you crop it. After cropping, get the image size and optimize it by up to 60 per cent. This will ensure that you still have the best image quality but loading at high speed.

Lastly, if your site for solar installers on the Gold Coast is utilizing third party resources, make sure these are not the reasons why your site is loading slower. Do this by determining the page load as well as the performance goals. Once the new content is added, measure its impact. Do this every time a new feature is added.

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