Many online retailers wrongly assume that having a website is enough to earn them money. Experts in the industry will tell you that this is not the case because there are many factors that contribute to success like building a strong online presence.
One of the ways to generate a strong online presence is through customer reviews. First of all, customer reviews are free advertisements with content that is beneficial to SEO. Search engines take into account the number of times that the business’s name appears on online review sites in search engine results ranking.
Customer reviews improve trust and confidence in your business and give you an edge over competitors who do not make the effort to request for feedback from their customers. When there is improved trust and confidence on the business, conversion rates can be expected to increase.
Meanwhile, businesses fear unfavourable reviews because it might damage their reputation. Lack of negative reviews may lead to customers suspecting censorship. One negative review from a disgruntled customer can be offset by a number of good reviews. Besides that, the way that a business responds to an unhappy customer can turn the situation completely. Once you have resolved the problem, you will regain the customer’s trust.
Customers have the freedom to express their opinions. However, you will notice that the king kong advertising review for a digital marketing agency puts in the company in the best light. The digital agency has exerted their best efforts to ensure that their clients are happy and satisfied with the service provided to earn them good reviews.