Deliver Better User Experience With These Tips

One of the common mistakes that web designers commit, according to PWD which is a web design firm in Perth, is focusing too much of their energy on the aesthetics. They obsess about the shades of the colors they are using and the position of the elements that they forget to give equal attention to other important aspect. In order to achieve the end goals, which are to raise brand awareness and to generate more leads, the following factors should also be considered.

  • Sometimes less is more. This is true for customers who are not visiting the site to appreciate the design but to do something such as buy a product or book a service. If a customer has a goal in mind but the website contains unnecessary elements which impact their decision making, it could trigger the user to leave the website and look somewhere else. When it comes to usability and the website’s UX, designing with simplicity in mind could prove to be beneficial in the end.
  • A simple website means that every element should be organized accordingly. Everything on the website should have a hierarchy to avoid chaos. This will create a part for the user to follow in order to reach the most important element. The aim is to push the customer to take action in a way that does not feel forced.
  • One of the defining qualities of a website is that the customers are able to navigate the site intuitively. This means that they do not need instructions or they do not wander around without knowing what to do next. This is because the navigability of the website has been optimized such as providing a search box at the top of the page.
  • To make a website look professional, everything should be consistent from the color schemes to the writing tone of the content. This does not mean using the same layout all throughout.
  • At the end of the day, a responsive website wins above all else. According to professional web designers at PWD, majority of their clients require a website that is responsive which means it can be accessed in every type of device regardless of the screen size.
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