Most charitable institutions and non-profit organizations use Philanthropic crowdfunding to discover potential donors for their fundraising campaigns. However, there are more than 200 crowdfunding platforms with different strategies and goals which cannot ignored in the fundraising effort. Since crowdfunding is mostly done online, it is important to have a platform that communicates effectively with potential donors.
Web designers usually create interfaces that are that pleasurable and easy to use for crowdfunding platforms. Potential donors want their tasks to be completed easily with minimum effort. Users are human with needs like comfort. This means that interface design must associate with good feelings and make the experience seamless and pleasurable.
In order to deliver an impressive user interface design, buttons and other elements must perform predictably so that users can use them everywhere. This includes responses like pinch-to-zoom. To be easily discovered, icons must be labelled clearly and well indicated. Interface design must be simple but appeals to the emotions.
Layout must respect the user’s eyes and attention which means that focus must always be on readability and hierarchy. Proper alignment like edge over center can be used. Users must be able to pick meanings simply by scanning by using proper distances between letters. Colors and buttons must not be used excessively.
Users must be guided to the call-to-action buttons but they should be eased towards the task through progressive disclosure. The number of actions to perform tasks must be minimized. A better option would be a chief function for every page.
Users want to be in control which means a button that will submit a form must be near the form. Since users want to be informed, there must a response or action with feedback. Appropriate designs must always be used for brand consistency. Dark patterns must be avoided so that users can deduce naturally the next steps to be undertaken.
The secret to build viral success for a Philanthropic crowdfunding campaign is to create engaging portals that are customized to match the organization’s message and goals. There are development and design experts that will ensure that no details will be missed in the hype of the campaign.