Healthcare Website Design Tips

With the internet being the useful tool that it is, many people rely on it to find the things that they need. For patients, they tend to use it to find a healthcare provider to cover their needs.

That means that healthcare IT companies and healthcare providers need to make sure their website are not only operational, but appealing; a representation of what they provide and what makes them special. Poor web presence can be a deal breaker, make no  mistake.

To help out, here’s some tips about designing healthcare sites.

E-health compliance

Different countries have variations on legislation with regards to online healthcare. Providers and healthcare IT companies need to be familiar with them, as non-compliance is just straight up bad for business. There’s a lot of hoops to go through, but it’s worth it.

Having the right photos

Photography is an art form, and for very good reason. Having the right photos, imagery and other visual aids work wonders when it comes to appealing to potential patients. Your website needs to make it look like you relate to your patients; they are putting their lives in your hands, after all. For best results, post onsite pictures, and try to show the human element in your operations.

Appearance isn’t everything

Function and fashion go hand-in-hand with each other. The latter helps a lot, but having a site that looks exactly as you wish, that doesn’t mean that it’s ready to go live. You need to make sure it has a lot of the key marketing and operational aspects that help patients when they look at your site.

Be mobile-friendly

More and more people are looking up things on the internet via their mobile devices. That means that having a site that works well with mobile devices like tablets and smartphones is a great way to get people to visit your site. Web design has adapted for mobile devices, so should your site.

The devil’s in the details

The details matter when it comes to bringing in patients via your site. Don’t ignore the little things like a phone number on a page, a single missing form, or even typos. These little flaws are something people pay attention to, so making sure that there’s none of them will help bring in more people.

 

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