How Augmented Reality Changes The Way That Websites Are Designed

Advances in technology have resulted to more accessible and cheaper augmented reality (AR). It has also allowed people to experience AR applications on their computers, laptops and smartphones. Designers of cheap games are taking advantage of the opportunities of AR to be able to provide their users with excellent experiences.

For those who are still confused between augmented reality and virtual reality (VR), they are two different things. VR provides an individual with a thorough immersion experience that feels like they are out of the physical world. AR is about blurring physical and digital boundaries by overlaying or augmenting the non-digital reality with digital assets and insights.

Recently, web designers are putting AR into action because it can optimize user experience on mobile and desktops. For example, retailers of fashion items can use AR as a virtual dressing room. Interested customers can point the smartphone camera towards themselves so that an outfit can be tried in a different manner. The impressive technology is already being implemented by JCPenny.

AR applications that are being used for web design have come a long way because of the development of compatible plugins like WordPress VR. This allows web designers to upload 360o view of videos to a site. Since AR is readily available, web designers can continue to leverage the technology for mobile user interface.

Entrepreneurs and marketers have to be good story tellers in order to convince consumers to buy their products or services. The best out of digital marketing and advertising can be brought to life through AR. When the technology is used, users can interact and engage with the product or service before making a purchasing decision.

AR will not certainly change whatever products and services are created; instead, it will improve the tools utilized in designing them. Designer tools become more practical when virtual is combined with real.

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