The internet has become the marketplace for different products and services. Online shopping is now the trend primarily due to convenience and ease with which a purchase can be made using a mobile device. However, there are still many people who have concerns over online shopping because of the lack of trust for a site they are not familiar with and the need to give personal information to make a purchase. It is possible to build trust online by implementing certain tricks in web design.
Proven technologies to increase conversions to your site
Payment logos – one of the worst fears of potential customers is to become a victim of identity theft once their credit card information falls into the wrong hands. To ease the mind of consumers, web design must incorporate a payment logo. If one of your secure payment methods for payment is PayPal, then by all means add the PayPal logo near the purchase buttons as well as the checkout page. If you are accredited by Better Business Bureau, make it known to your potential customers by displaying the logo.
Facebook proof – if you have a decent Facebook following, make sure that your visitors know this information. Facebook can help you establish the authority and security of your website particularly if you have 10,000 followers. How many likes and shares does you product generate every time information is posted? This is social proof of credibility. Believe me; the consumer will search your Facebook page before she makes a purchase on your site.
Testimonials – another proof of credibility is testimonials from your satisfied customers. This will attest to the quality of your product or service and it adds a human element to your site. You can easily request from your loyal customers to write a testimonial on their experiences with your site. Most people would usually identify themselves with the people from the testimonials section.
Useful information – in addition to sales content, make sure you post how-to-guides and tips to build trust among your visitors. Many visitors browse through sites hoping they can find useful information. If you have helpful tips for free, the visitor stays on your site longer until you eventually make a conversion.