How To Optimize Images On Your Website

For those planning to make a website for an e-commerce business or to sell their handmade products such as illustrated maps, image optimization is a vital tool that one should know. It is important to attract customers with the images you use alone as well as to reduce the time it takes to load your web pages. This is where image optimization comes in.

If you are planning to display images of the illustrated maps you create on your website then this article is for you. You might be wondering why Google never shows your images when you search for it and what image form should you use – PNG, GIF or JPEG. Here are some tips on how to employ image optimization on your website:

  • When naming your images, it must be descriptive and use only plain English language. You might be tempted to upload your image and just retain the default file name that goes with it but it is a bad idea in the making. Why? SEO is what moves the internet search rank thus keywords are important. In order to optimize your image, you must employ descriptive file names filled with keywords in order to make your image more searchable. Search engines are not only scanning those texts placed in your website but it also looks for the file names used on every images.
  • Before uploading, it is important that you reduce the file size of your images without compromising its quality. The reason for the reduction is due to a study that shows majority of online users will not wait for a website to load more than 3 seconds using their computers and 5 seconds when using their mobile devices. Loading time of a webpage is important since it also affects the ranking algorithm that is used by Google.
  • When uploading your illustrated maps, you might be wondering what file types to use – JPEG, PNG or GIF. It is best to use JPEG because it offers quality images but the file sizes are reduced for faster loading. With the other two, the quality is not as good since the file size are reduced too.

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