Importance Of Responsive Web Design For Businesses

According to the global mobile phone statistics released by mobiForge, there are nearly 7 billion mobile subscribers in the world today which is equivalent to 95.5% of the world’s population. If at least 50% of these mobile phone subscribers will use their devices for online shopping, how much sales will an ecommerce site generate? If your website is not optimized for mobile platforms, your business loses the opportunity to make a sale. There is actually a web design that caters to all platforms and this is called the responsive web design.

What is a responsive web design?

By responsive web design, a website appears the same across all platforms. The images, content and structure of the site is the same on a desktop computer and a mobile phone. For example, when a user accesses the site of Ugly Christmas Sweater, he will get a good view of male models wearing crazy sweaters that do not actually look ugly but hilarious. If you use a mobile phone to access the site, what you have seen on the monitor of your desktop computer will retract to fit the small screen of your mobile device. In short, you do not need two different kinds of web designs for various platforms since responsive web design will ensure that your site runs properly on a mobile device no matter the size of its screen.

How much has mobile usage grown?

Hardly is there an individual today who does not own a mobile phone. More and more searches are done using a mobile device than a desktop computer because the phone is more accessible and it does most of the functions of a computer. Approximately 25% of internet users access the web through mobile devices in the United States with 25.85% of emails opened using phones and 10.16% using tablets. Black Friday 2014 broke all records in online shopping. According to new data from IBM, mobile shopping outpaced PC traffic for the very first time. Sites with responsive design like Ugly Christmas Sweater were able to generate online sales through the offer of 5% discount that was clearly visible on the small screen of mobile phones.

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