Guide On Ideal Website Design For Your Computer Repair Business

repairs

We are in an age where almost everyone knows how to use a computer but very little have the knowledge on how to repair it in case of problems. This is why computer repairs in Perth are booming businesses. These businesses have websites online in order for clients to easily locate them but the problem is not everyone knows how to design their website to attract more clients.

If you have a computer repair business, your number one goal would be to rank higher in search engine’s ranking. In order to do so, your website must not only be effective but it must function efficiently at the same time.

First thing to consider is the branding of your business. If you have a business card that displays your company’s logo, the same logo must be used in the content of the website. Do not create something entirely new that customers won’t easily associate with your computer repair business. If a designer created your logo on the business card, ask him or her to give you a GIF copy with transparent background. This way you will be able to use the same logo even in different backgrounds. If you don’t have a logo yet, create a unique one that reflects your business. Avoid using clipart as a logo, which is common in many start-ups.

The next thing you have to decide on is whether you are building a website from scratch or using software that will easily assist you in creating your own website. Building from scratch will take a lot of time while using readily available software such as WordPress will make things easier. You can pay a small amount in order to upgrade the things you can do and customize with your website. It will function faster than website made from scratch.

For computer repairs in Perth to be easily located by clients, your website must have quality content and utilize search engine optimization. Ranking high on Google’s search engine results to a higher website traffic and more clients. The website should be easy to navigate and prospect clients should be able to contact the company easily.

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Tips On How To Generate Leads

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Marketing has its many faces. It can be in the form of making those fancy advertisements which can contain the items and serviceclients can avail alongside with their corresponding rates. You can also pay for TV and radio slots to air your 30-second advertisements that will enable viewers and listeners to know that your business does exist. You can do the same if you can afford to pay for a full-page advertisement in a national broadsheet. If you’re looking at more practical ways to do marketing practices, you can learn how to generate leads using social media pages such as Facebook or Instagram. For beginners, generating leads is about balancing quality and quantity. Reaching a high number of leads generated is important because properly generated leads means that whatever marketing practices you are employing, it’s effective in terms of generated leads being converted to higher sales.

Below are ways on how to generate leads that you should follow especially if your sales conversion is horribly low:

  • The first thing you must do as a marketer if you want to generate high number of leads is to make sure that whatever content that you are working on right now, you should always make sure that it’s appropriate for the audience you are planning to present it to. There are many types of contents that have different purposes. For example, awareness contents are made to make clients are aware of whatever you have for your business.
  • Always make it a point that your social media page has a “call-to-action” button placed. It can be a button that allows clients to send you an instant message or to call you if they have inquiries. It can also be in the form of allowing clients to subscribe to your page and follow every posts you are making.
  • Never shy away from experiments. Try both owned and paid campaigns. It’s always good especially for businesses to try something new that you haven’t tried before.
  • Delivering the appropriate type of content to the right clients at the proper time is one effective way to generate leads. Planning your content’s release is effective to prevent you from waste precious time and company budget.

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The Psychology Of Color In Designing The Homepage

color

If the purpose of the website is to offer canvas print to consumers, it is important for design to gain the attention of users. The right choice of color in website design will bring to life the images of canvas print that will decorate the walls of their personal space. Based on the research results of QuickSprout, 90% of all product assessments have something to do with color. According to Neil Patel, 85% of purchase decisions are influenced by color.

Color is a tricky thing in web design and it has to be used in the right way at the right time for the right audience and for a certain purpose. Color influences human behavior making it a critical element in design. When considering the color scheme of website design, it is important to include the tint of hero graphics, the type of headline, borders, backgrounds, buttons and pop-ups.

For example, if you are selling canvas print, you certainly do not want a black background with light colored text because it would be difficult for consumers to read the information you want to convey. If you are selling kid’s toys, you need to use a lot of vibrant and bright colors like red, green and a splash of yellow for good measure. If you are selling a product to women, make use of more sophisticated colors like black, white and purple in the homepage.

Women do not like orange, brown and gray. Women have a strong preference for primary colors with tints. In websites where the target audience is women, you will notice their color preferences in the homepage. Men are also averse to orange and brown that is why most websites that cater to male products use blue, green and black.

The color blue is the most widely used color in website design because it evokes trust. If you will read literature, you will find out that blue is the color of trust, peace and loyalty. It also sends a subtle message of serenity which can be used to advantage in the landing page. If you will notice, all the major social media sites are using blue in their landing pages.

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Web App Design Tips

web app

A web app is, regardless of who, when, where and why it is used, will be judged heavily based on the merit of how intuitive and user-friendly it is to interact with. So, consequently, designing your web app to have as much of these two traits as possible is very important. If you think Oxagile’s web application development services became noticed due to bad user-friendliness, you’d be wrong.

So here are some tips for designing your web app.

  • I’ll put it on your tab?
    • Tabs are quite useful, great at organizing content. However, like any good tool, they need to be used properly. Overly depending on tabs will result in a lazy designer that allows their forms to exist in an inefficient manner. If a form is overly complex that a tab might be the solution, it means that it needs simplification.
  • Save it right.
    • If you can add either an autosave functionality or a save button, keep its use consistent. If you put in an autosave, make sure its active all the time, not just at certain points. If there’s a save button, make sure its accessible as much as possible. It’s preferable to just go with one, but regardless, consistency and reliability is key.
  • DELETE, DELETE, DELETE.
    • Take some time to consider where the delete button is going to go. You want it to be accessible, yes, but you also want it to be subtle. If it’s too noticeable, then you’re basically telling your users to delete more often, which is not something you want. You want them to be able to do what they need to do, with minimal effort. A delete button sticking out is not the way to accomplish that.
  • Labeling!
    • Placeholders have become a bit popular, considering they make the application look neat, which is nice, but the moment something gets inputted into the field, the placeholder’s gone, and the only label for that field goes with it. Proper labeling is always a must. A floating label isn’t as spacey as actual labels, making them good options. Regardless, a field must have proper labeling and identification for the user.
  • Intuitive and efficient.
    • Oxagile’s web application development services, like any other company that’s made a name in the field, design UIs that strike the right balance of efficiency and intuitiveness. This means that the web app is easy to learn after picking up, and also efficient to work with for those more experienced with its use.

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Benefits Of A Customer Service Course

customer-service-excellence

As they say, the customer is always right. Why is this? Let’s make this simple. The customers are the life of any business for that matter. Without these loyal, paying customers, your business won’t even exist. That’s why they should always be treated with respect and courteousness. In addition to this, you never, ever, not even once, react negatively whenever a customer is complaining about something, whether it’s about you being slow at your work or something that is related to whatever he is buying or paying. It will be the biggest regret you will have in your career and it might even cost you your career. In fact, there have many incidents especially in big malls where salesladies lose their jobs because of failure to practice proper customer service practices. To avoid suffering the same fate, it is recommended that all front liners of businesses, the customer service providers, must undergo a regular customer service course. This is to keep the customer service providers, mostly those who are accepting calls and complaints from customers, updated and regularly trained with the latest trends in dealing with customers.

There are many benefits for both the customers and the customer service providers when the latter undergo a company’s regular customer service course. Below are some of them:

  • There will be a visible increased in the level of motivation and engagement in both sides. If you, as the boss, show your customer service staff that you truly care about their well-being, they will be encouraged to help a problematic customer one way or another. This is about taking the lead.
  • The customer service provider will gain knowledge and useful skill set that she/she can use when dealing with customers.
  • A good training will increase the staff’s morale and that staff will higher confidence level the next time he/she deals with customers.
  • A better customer service will generally result to gaining the customers’ loyalty and will generate more profit for the business.
  • If you practice good customer service, your business will maintain a good reputation among customers.
  • A good customer service will give customers better choices when making purchases.

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Key Elements Of A Modern Website Design

elements-of-modern-web-design

As the New Year rolls in, website designs also welcome new elements and styles into the picture. There are elements that have been given a lot of thought before incorporation into the design thus it tells a story as well as speak more about the company behind the website. There are elements used in order to make the content look better on a certain device. It is not a requirement that every trend should be included in a website but majority of them would help improve the user experience of the site.

The challenge is what elements to choose from since there are a lot introduced every year. Which ones are worth to be included on your site? To help you decide, here is a list of the key elements that a modern website should have:

  • Firstly, the typography should be unique as well as large. There are companies that use a particular font in order for customers to easily know their brand when placed side by side with the competition. In the past few years, designers have been bombarded with thousands of different new fonts in which they can use in website design. With the introduction of these fonts, brands can easily choose one that will represent the company in terms of typography.
  • Second element is hero images but they should be large as well as responsive. With the help of a simple image accompanied with text, users will be enticed to scroll down the page in order to know more. Large images can help users visualize a certain story without them having to read a lot of texts.
  • A modern web site should have background videos – these are the ones playing automatically in the background. They can help tell stories as well as lessen the contents you will have to put in the site. Videos are helpful for users who are not interested in reading texts but would love to know more about the company.
  • Hamburger menu is another important element. While it would be helpful for users to see where they can go easily, it takes up a lot of space if everything is listed on the menu. This is when the hamburger menu comes in. In web design, this is also called hidden menu. Hamburger stems from the fact that the three lines look like patties of a hamburger stacked together.

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Accelerating Move Of The Healthcare Industry To Cloud Computing – Reasons Behind The Increasingly Aggressive Switch

accelerating-move-of-the-healthcare-industry-to-cloud-computing-reasons-behind-the-increasingly-aggressive-switch

In a recent breakthrough of medical studies, physicians use a secure platform through Amazon Web cloud-based Services. Collaborative cloud computing healthcare studies help physicians analysis of over 2,000 DNA in an ovarian and breast cancer targetted research. Since this is an enormous amount of data consuming a hundred terabytes, researchers at Mt. Sinai’s Icahn School of Medicine utilize AWS or Amazon Web Services, to securely store source files.

Cloud storage is secure, cost-effective and offers ease of access. This saves researchers a lot of time and resources, and future research would not be without it anymore. The integration of cloud computing healthcare research is necessary to meet three key essential needs: security of the platform and maintains confidentiality of patient information; scalability as the amount of data grows; and it allows collaboration in researchers by just providing access to the cloud, anyone authorized can have access to resources and make their own analysis.

The entire healthcare industry has spent a total of $3.7 billion in cloud services and is forecasted to grow three times to $9.5 billion by the year 2020. The cost efficiency and security of information drove not only physicians and hospital administrators but also patients to prefer cloud services. Healthcare professionals already started depending largely on cloud computing for back office needs only few years ago. This includes patient information storage and exchange. But the use of cloud computing in the healthcare industry has tremendously expanded. Aside from research, telemedicine or virtual care is set to be a thing in the next few years, all things to cloud services. Most routine doctor consultations do not require face to face interaction, so virtual care or telemedicine should be more cost efficient and convenient to both parties involved – doctor and patients. It is predicted that 80% of doctor-patient interactions will then be dependent on the cloud and the Internet.

Other uses of the cloud for health professionals is utilizing it as a medium to provide empowerment tools to patients. This means that patients will have easier and convenient access to information, widening the market reach. Cloud computing is highly versatile and flexible, it can easily be updated centrally to meet any need.

 

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Tips For Web Designers In Using Inbound Marketing

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A web designer has a business to keep thus marketing is also important for them. Marketing should be done in relevance to the current times. You might think of publishing a press release but is it what your business need? Will it reach your potential clients? No. This is why inbound marketing is proving to be a more effective alternative for web designers. As a web designer, here is how you can apply inbound marketing to what you do:

  • First, there should be a content plan prior to starting the design. Before building a website or redesigning it, there should be content to focus on. Majority of the designers would focus on anything else and the content will come last and it is evident in the result. It shows that the content is not related with the design of the website. This can be done by planning where you are going to put the features and services of the website, where to put offers, call to action as well as forms and writing contents for your website so you can plan on how the design will revolve around these.
  • Website must be optimized for mobile users. This is another important factor nowadays where majority of online users are browsing through their mobile devices. If you don’t want to create a mobile version for your site, make sure that the design is responsive. This way, your website will display properly even on various screen sizes.
  • Integrate offers into the website’s design. There should be call to action buttons as well as forms that the visitors can fill up. A signup form will make sure that your visitor will come back. Offering a downloadable guide or e-book is another way to encourage them to sign up.
  • Lead capture should be included. This can be done by using the right tools. There are various places in your website where you can put forms in capturing leads and the most common are the popup, sidebar, box that is triggered by scrolling or in the bar located above the navigation option.

All these things are incorporated if you hire crewdo to perform inbound marketing for you business, no matter how big or small.

 

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Enhancing The Aesthetics Of A Website Through Fonts And Colors

cooking recipes online: cooking blog on a laptop screen

Website design can be aesthetically beautiful but it should be clear in communicating a message otherwise, viewers will not respond to it. It is common for users to read the most important information first and this is determined through the use of fonts. Generally, the bigger the font used, the more important the message.

Aside from font, color is also used to highlight an important message. When a contrasting color is used, it directs the viewer’s attention to the message. For example, it in a car park that has 50 cars, 49 of them are black SUV’s and one car a bright pink Mini. Which among the cars will stand out from the rest?

A website has different types of content. The main content is where you see the information that you want viewers to relate to while secondary content can be found in side columns like links to related stories. Navigation is used by viewers to navigate the site and search for other information that the website has. In order to distinguish content from one another, web designers often use different typographic styles. For example, headers are usually bigger than any font on the page. Sometimes it is underlined with a different color from other fonts.

There is nothing more attractive than creating a good balance in web design. When elements are contrasting, web design becomes more charming and sophisticated. For example a clean, easy to read font can be used for copy with stylized headers to achieve a charming balance. A clean serif font can be used for most of the website’s elements with a sketch-y font to differentiate navigation on the left. However, consistency is also important so that pages will not look entirely different. The last thing you want is for the user to be confused thinking that he is looking at a different website.

If you want a more efficient and convenient way to shop for your Bathroom Furniture and furnishings, your best option are online retailers. You will be blown away by the quality of the bathroom vanities, natural stone wash basins and oak-topped free standing units.

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How To Optimize Images On Your Website

image-optimization

For those planning to make a website for an e-commerce business or to sell their handmade products such as illustrated maps, image optimization is a vital tool that one should know. It is important to attract customers with the images you use alone as well as to reduce the time it takes to load your web pages. This is where image optimization comes in.

If you are planning to display images of the illustrated maps you create on your website then this article is for you. You might be wondering why Google never shows your images when you search for it and what image form should you use – PNG, GIF or JPEG. Here are some tips on how to employ image optimization on your website:

  • When naming your images, it must be descriptive and use only plain English language. You might be tempted to upload your image and just retain the default file name that goes with it but it is a bad idea in the making. Why? SEO is what moves the internet search rank thus keywords are important. In order to optimize your image, you must employ descriptive file names filled with keywords in order to make your image more searchable. Search engines are not only scanning those texts placed in your website but it also looks for the file names used on every images.
  • Before uploading, it is important that you reduce the file size of your images without compromising its quality. The reason for the reduction is due to a study that shows majority of online users will not wait for a website to load more than 3 seconds using their computers and 5 seconds when using their mobile devices. Loading time of a webpage is important since it also affects the ranking algorithm that is used by Google.
  • When uploading your illustrated maps, you might be wondering what file types to use – JPEG, PNG or GIF. It is best to use JPEG because it offers quality images but the file sizes are reduced for faster loading. With the other two, the quality is not as good since the file size are reduced too.

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Tips To Increase Website Speed And Conversion

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If you are one of those people who think that a website’s speed is not that much of a big deal then you are wrong. This is more important for e-commerce sites who are selling products and services as it could affect sales. According to a data by Aberdeen Group, for every one second of delay in loading a website’s page there is an 11 per cent decrease in the number of page views, customer satisfaction is down by 16 per cent and conversions could suffer a loss of about 7 per cent.

In order to avoid these from happening to your website and conversion, here are some things you could do:

  • HTTP Requests should be reduced to a minimum. It has been found out that a web page spends a lot of time loading mainly because of the various parts within a page that needs to be downloaded such as the scripts, images, Flash and many other elements. For every element, HTTP request is made which results in a longer loading page.
  • Response time of the server must be lowered. The recommended server response time should not exceed 200 milliseconds. This can be accomplished by using a web application that could monitor the website.
  • Make use of compression. If you have high quality contents then it is bound to result in large pages. In general, large pages are estimated to be around 100 kb or more. This is not optimal since the size is bulky and would make it harder for the page to download. In order to get over this hurdle, the best way is to zip the contents with the help of compression.
  • Browser caching should be turned on. When a visitor goes into your website, the elements that are inside the page will automatically be kept in a cache for temporary storage. With the help of caching, the browser will load faster the next time a user visits the website since no new HTTP requests will be made. This is perfect for e-commerce site you frequently visit such as Paper Mart for your holiday gift boxes needs.
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