Design | Development

Principles Of Effective Website Design

A website’s design is where the visitors first land their eyes on. So for some obvious reasons it should be captivating and presentable to look at, although the quality of its content is still the most vital. Therefore, there should be a balance of both. Thus, we have to be reminded that a poorly-designed website will not be appealing and will most likely put the website down, lesser visitors, less conversation, less optimization and what not.

To start, the website should have a main purpose. A clear purpose should be indicated in the website in such a way that readers would easily see it and will know exactly what the website has in store for them. Secondly, communication, the purpose why we are building websites is to help people, to look for information they need for school projects and research. Therefore we should develop a tactic to organized the whole content of the website in a communicative sense, in a way that users would not find it difficult of navigate just to find simple answers for their questions. Third, Typefaces, a format in font should always be readable to the visitors, it should be large enough for ideal reading. Then the colors, as it is stated earlier in this article, web design should be captivating and of course it will be dependent on the color combination seen on the website. Vibrancy of colors also conveys emotions, it should be very encouraging and gives a positive feeling to the viewers. Next are the images, it is better to just put relevant images as it is one way of connecting with the viewers. There are people who are more visually stimulated with images rather than reading a whole bunch of text. Another, the navigation, it should have a hierarchy, sorted out categories and sub-categories still for the benefit of the website users. User friendly websites are most likely viewed or visited, take it from Facebook and Twitter. Then, a grid based layout is not only popular and easy to design, it also adds into the user-friendliness of the whole look. Again, it’s not appealing when there’s a lot of things going on the website so it’s better to arrange the contents into sections, rows or columns.

Another, the “F” pattern design, as it is proven in the studies people automatically see most of the left side of the screen upon scanning and the right side is almost unnoticeable. Therefore, it is better to create this pattern to follow people’s usual behavior and their tendency to overlook important contents of the website. Then, there is the loading time, most people are impatient when it comes to waiting for the website to load. To avoid lagging it’s better to upload images of a smaller size, same goes with files and other elements. Lastly, it should be mobile friendly too, people just love mobility and enjoy the feeling of being empowered with gadgets anywhere they go. It will indeed help a website if it’s accessible to smart phones or tablet as well.

One factor to consider upon developing or designing a website is its usability for people and the benefit that they are getting from it. It’s always their needs that should be catered to ensure their return of gratitude.

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