Simple Web Design Increases Conversion Rates For Motorcycle Dealers

When it comes to the website of dealer Wheels Motorcycles, experts suggest simplicity because it is associated to elegance. With plenty of white spaces and simple shapes, the website can become more powerful and professional. If the website is tastefully designed, you will notice an increase in visitors that will generate more traffic.

Users today are impatient and they seldom read through full textual content on a website. Most visitors will simply scan through the homepage. When the design is simple and elegant, scanning will be easier within a short period of time even for web crawlers.

A positive user experience is guaranteed when navigation is simple and user friendly. The homepage must be well segmented with textual content formatted and main takeaways highlighted for easy reading. Call to action to important tasks on the homepage must be limited but it must be highlighted.

Many motorcycle dealer websites look flashy with complex designs. Meanwhile, simple design brings more clarity and stickiness. The number of visits will increase including the time spent every visit. In a simple website design, it becomes easier to blend call to action with ongoing conversations. Customers will be less resistant to the sales pitch.

One of the main criteria of search engine optimization (SEO) and user experience is website loading. If the use of heavy images and features is limited, loading time will be less than 3 seconds. This will reduce the percentage of visits wherein the user leaves the website from the landing page without browsing further. There are online tools available to check website and performance.

Most dealerships are not aware that conversion rates can be increased through simple website design. When content is clean and non-invasive, the audience will easily understand and respond to marketing. Increased conversions mean increased motorcycle sales and profits.

Outstanding service is guaranteed at Wheels Motorcycles, the largest motorcycle and scooter dealership in East Anglia. A wide range of new and used motorcycles and scooters are offered from Aprilia, Suzuki, Moto Guzzi, Piaggio, Kawasaki, Honda, Vespa and Mutt. The dealership is also fully equipped in all aspects of servicing, fault diagnosing and accessory fitting.

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