The Effects Of Color Variance In The General Appeal Of A Website

Many websites nowadays are trying to stick to a set of colours to use a minimalistic approach in their web design. These colours are generally the set of colours that most designers these days have fallen in love with, the minimalistic set that was created by Google for one of its Android operating systems. This set uses various tones of colours that are discretely separated from each other on a colour scale such as the RGB scale or the CMYK scale. Designers prefer to use these colours as some of them act as natural secondary colours to certain brighter primary shades. This allows them to efficiently usecolours for the webpages.

Following this pattern is the website for solar panels at the Gold Cast, Green Spark, which tries to maintain a minimalistic approach to its colour gamut. Adhering to its namesake, it tries to us green colours to spruce up the elements of this webpage. The background is kept clean with a white shade, and with certain regions being grayed out to give it a more important feel, such as the header or the sub headers. However, when it comes to the use of the green colour, they have used at least 6 different colours of green which are all distinctly separated from each other on the colour scale. They have tried to exhibit a certain type of foliage at the top of their page, to emphasize that their website is for the use of green technologies such as solar panels at the Gold Coast for the betterment of the human race as well as the conservation of Earth. For this they use the colours of leaves in the seasons of Spring and Summer.

The other green colours on use in the website are for the menu bar, and the submit button. They have also used the green colour as a sort of highlighter to bring out the effect of certain words. For example, the words Quick Quote have been made green to highlight them, so that customers of their website are attracted to it and will hence be drawn to it to get a quote. Effectively using the different variety of green colours, this website had kept its elements interesting and fresh.

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