If you go and ask Titan Transline or any other logistics company, and they’ll tell you that there’s a lot of competition on the field. That’s why it’s so important for them to ensure that they have a good presence online.
The most important step towards that is to have a well-designed site that properly represents the company and the brand.
Here are a few things worth noting for that particular endeavor.
First things first.
Any website, not just for logistics companies like Titan Transline, should present the business in the best light; first impressions last, after all. The key is to build user confidence from the get-go. The site is there to make sure the brand is advertised as reliable and trustworthy, and every little bit counts.
- Detailed information about what a company offers for customers, and what it’s achieved are a must. Customer testimonials and reviews are just as important, as good word of mouth and customer opinions can do so much to sway others.
- Where customer testimonials don’t shine, statistics can compensate. Show people data in digestible forms, like graphs and figures, showing off things like completed projects, served clients, and the like to show that your logistics firm is trustworthy.
- Provide customers with faces; show off the staff so that customers can see just who it is they’re interacting with.
- Content, naturally, is important. But it has to be delivered in a concise, but informative manner. Don’t beat around the bush.
- Ensure that customers are informed; they need to be able to track their shipment, know the potential costs of shipments, and the like, on top of the information about the firm itself.
- Loading times matter. Every second counts, so you need to make sure that pages on your site load as quickly as possible, or have something to distract people from loading times, like animations.
- Maintain visual consistency. Remember that the point of the site is to advertise and represent the brand. To that end, the site’s design needs to be consistent; elements in it not only need to work well together, but show off the brand.
- Remember that not everyone is tech savvy. It’s unavoidable that some of your customers won’t be tech-savvy. To that end, you want to ensure your design is accommodating even for people who aren’t too tech-literate.