Tips For A Faster Loading Website

You might be wondering why your website featuring your business as solar installers on the Gold Coast are not gathering much leads and conversion. The culprit might be the loading speed of your website. A fast website is an important requirement if you have a business that runs through an ecommerce site. There is no question that faster websites are preferred by users compared to slow ones.

This does not apply to huge businesses alone but even to local businesses and startups. There are three reasons why a website’s speed is important. First, the speed affects the ranking of the website on search engine’s results. Secondly, customers are more likely to visit fast loading pages. Third, everything is now accessed through mobile devices and customers are not willing to wait for your site to load on their phone but move on to other sites instead.

There are many ways by which a website’s speed can be improved. The most essential one is the back end of the website which points to its web hosting. It is understandable that small businesses and startups with little investment capital to prefer cheap website hosting but this is where the problem lies. These web hosting companies accepts customers regardless if their servers can deliver a fast result. If this is the case, you might want to switch to Solid State Drive with no moving parts and operating on electronic devices alone. This is the reason why SSDs are very fast compared to traditional hard drives.

Another thing you have to look into is the images on your website. It must be optimized in order to load faster. Make sure you are using the highest quality image to begin with before you crop it. After cropping, get the image size and optimize it by up to 60 per cent. This will ensure that you still have the best image quality but loading at high speed.

Lastly, if your site for solar installers on the Gold Coast is utilizing third party resources, make sure these are not the reasons why your site is loading slower. Do this by determining the page load as well as the performance goals. Once the new content is added, measure its impact. Do this every time a new feature is added.

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