Tips For Creating A Global Website

With the internet being such a helpful tool, it’s no surprise that many a specialist logistics company wants to establish their presence with a good website. One of the most important things about the internet is that it’s location agnostic, meaning it’s not confined or committed to locations.

That means that you have to make sure that your message can be understood, as people in different places see things differently, and pick up messages differently. That means that your site needs to be designed without a particularly bias towards a region.

Here’s some tips to make your website globally friendly.

Optimize it for speed

One of the most important things to consider in a website, regardless of where you are; is how optimized it for speed. If a website takes more than a few seconds to load, most people will opt to go someplace else, or, at the very least, leave a bad first impression. Keep in mind internet connectivity options, and how your content is serving.

Reduce using text in images

The web is becoming more and more accessible on a global level, thanks, in part, to machine translator. These systems are getting better at translating text written in other language. However, machine translation doesn’t work on graphical images. This means that if you use static images for headings, for your aspects of a logo, or for call-out information, you might alienate your audience.

Make sure your layout sticks

Optimizing text is more than just limiting graphics that use text, you’ll also want to make sure that, when its translated to other languages, the layout that will stick, and doesn’t break. Modern websites use dynamically generated content but certain things have issues when displaying, and it might not be a bad idea to try machine translation on your site.

Make the shopping cart internationally friendly

If you’re charging, regardless of what kind of company you are, from an e-commerce to an specialist logistics company, you need to make sure that your site can covert payments to the currency of their own location. Simply put, it doesn’t make sense to take payment from international users to process international shipping, yet have payment costs display only in a single currency.

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