A web designer has a business to keep thus marketing is also important for them. Marketing should be done in relevance to the current times. You might think of publishing a press release but is it what your business need? Will it reach your potential clients? No. This is why inbound marketing is proving to be a more effective alternative for web designers. As a web designer, here is how you can apply inbound marketing to what you do:
- First, there should be a content plan prior to starting the design. Before building a website or redesigning it, there should be content to focus on. Majority of the designers would focus on anything else and the content will come last and it is evident in the result. It shows that the content is not related with the design of the website. This can be done by planning where you are going to put the features and services of the website, where to put offers, call to action as well as forms and writing contents for your website so you can plan on how the design will revolve around these.
- Website must be optimized for mobile users. This is another important factor nowadays where majority of online users are browsing through their mobile devices. If you don’t want to create a mobile version for your site, make sure that the design is responsive. This way, your website will display properly even on various screen sizes.
- Integrate offers into the website’s design. There should be call to action buttons as well as forms that the visitors can fill up. A signup form will make sure that your visitor will come back. Offering a downloadable guide or e-book is another way to encourage them to sign up.
- Lead capture should be included. This can be done by using the right tools. There are various places in your website where you can put forms in capturing leads and the most common are the popup, sidebar, box that is triggered by scrolling or in the bar located above the navigation option.
All these things are incorporated if you hire crewdo to perform inbound marketing for you business, no matter how big or small.