Trucking and logistics companies are so prevalent nowadays that they have to establish a strong online presence to rise above the competition. A logistics company can gain the desired advantage by having a website with relevant information about their team and the services offered. To put it simply, the website can be used as a marketing tool for customer retention.
When designing a website for a trucking and logistics company, it is important to create a design that will put the business in the best possible light. Web design that is reliable and professional can make a good impression among users. There must be perfect balance between aesthetics and functionality.
To gain the trust of trust, web design must include detailed information about the services the company offers including the certificates and awards it has earned from the industry. Content must specify the benefits that potential clients can gain if they choose the company. Testimonials or client reviews will help humanize website content.
Copy on the website must stress the fact that the company is prepared to take on difficult tasks and has the necessary experience for demanding jobs. A good strategy is to showcase real faces of the team and everyday situations where they provide individualized service. Do not share unnecessary details to prevent the visitors from being bored with content.
Content must include some important features that will help the company stand out from the competition like online shipment tracking, shipment costs and time calculations that are implemented. Contact us and call to action buttons must be placed in sections where they can be easily seen. Chat software of chat bots are guaranteed to boost the company’s conversion rates. However, do not forget to ensure that the website is optimized for mobile since a lot of clients will use their mobile phones to check their shipment’s current status.
If you have urgent freight or direct drive delivery, TitanTransline.com can provide hotshot delivery options. Your freight will be delivered on time with real-time updates for your peace of mind. Unprecedented shipment speed is possible through state-of-the-art and specially-engineered equipment for your most complex needs.